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Reverse Marketing

Creating better outcomes for employment consultants and their job seekers

About the Program

Our online Reverse Marketing program consists of PodLearns, access to our unique Job Readiness Gizmo and our expert job placement Mentors

Our PodLearn platform offers a convenient means of improving participants capabilities for increasing placements. Accessible via smartphones or computers, our PodLearn gives access to audio files allowing users to engage in learning during commutes, in the office or leisurely strolls outdoors.

Our innovative job readiness gizmo facilitates swift evaluations of a job seeker's preparedness for employment, coupled with actionable guidance for further steps.

Should challenges arise during client interactions, our team stands ready to provide personalised support. Our placement support mentors offer confidential assistance tailored to addressing specific concerns encountered in aiding job seekers, ensuring seamless progression towards successful placements.


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Natalia Josephs has placed thousands of people into employment both as a private placement consultant and a trainer. She has had particular success, and is considered an expert, at matching and placing people with barriers to work into sustainable employment.

With over 20 years experience and thousands of successful and sustainable placements we believe our programs and resources offer the expertise placement consultants need to increase their placement targets.

Our secret sauce is the basis of our proven success ...


We believe that associating the skill of 'selling' with placement can drive placements that fail to sustain.


"We do not believe that people are 'things' that can be 'sold' to employers.

- Natalia Josephs   

Our fundamental values revolve around ensuring job readiness, aligning job titles effectively, and facilitating excellent employer matches via precise and readily accessible research methodologies.

Our programs are tailored to increase placement success and sustainability while alleviating placement-related stress.

Our training and resources are effective because they centre on our secret sauce: cultivating job readiness, pairing job seekers with well-matched employers, and remaining objective whilst ultimately placing job seekers with these employers - Ready, Match, Place.

Why Critical Thinking? The Critical Thinking PodLearn is included in the Reverse Marketing package to encourage consultants to remain objective and focussed from the first interview to the final step of placement. As setbacks are common in the placement process, it is essential to remain objective using recognised critical thinking skills and avoiding emotional disruptions.

Ready. Match. Place. 

What you will learn:

1. Define job placement within employment services

2. Recognise one crucial placement mistake

3. Identify three methods of job placement and 

    ascertain the advantages and disadvantage of each

4. Acknowledge job placement as a learned skill

5. Develop a placement attitude

6. Recognise job readiness

7. Interpret your client’s position and intent

8. Acknowledge cultural diversity in placement activities

9. Evaluate the need for motivational interviewing or referral to other services

10. Identify a job title that fits

11. Prepare your marketing material

12. Prepare your client for work      

13. Apply research for good matches and make a list

14. Call matched employers

15. Overcome rejection

16. Handle objections effectively

17. Close a placement

18. Identify practical measures to ensure sustainability​


What's included in the package:

Access to the Reverse Marketing package for 30 days, comprising of:

1. The Ready Match Place PodLearn*

2. The Critical Thinking PodLearn*

3. Our unique job readiness gizmo​

4. Email support with our placement mentors**

Each consultant needs one login to access the Reverse Marketing program. Individual login access cannot be purchased - the minimum purchase is for 10 consultants.

Additional Services available after completion of the online Reverse Marketing package:

1. Site specific zoom sessions with Natalia to continue with placement mentor support. Contact us for further information and pricing.

2. Continued access to our job readiness gizmo (yearly subscriptions available on request).

* A PodLearn consists of audio lessons, cheat sheets and a short completion quiz.

** Support with our placement mentors is available for 10 business days following receival of your completion certificate.

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